Nice to meet you!

I am Isabelle, designer, artist and creative soul of Studio Hedi,

based in Hamburg, Germany.

 Before I started out to build my own Design Studio in 2021 and being a fulltime freelancer, I worked 10 years in the fashion industry as a fashion designer for a womenswear brand. It was a very great experience and I still love to have the fashion designer knowledge, but during my work I fell deeply in love with the world of prints and patterns!  

I am versatile in different styles and can create on-trend and custom defined patterns. All of my patterns are available digitally and are in perfect condition for a convenient workflow and ready for production. I am inspired by nature and colours and I mainly paint with watercolours or create art digitally. 

I worked for customers like TK Maxx, Karstadt and P&C during my time as a fashion designer and could already bring the joy of patterns to their collections.

 Besides creating prints and patterns I love drinking tea, baking cake and I love to laugh, mostly about silly things.